這包括：

a. 處理閣下的會員申請；

b. 核實閣下是否符合資格加入 ISRHK 所提供的 @cosme 會員計劃成為會員或能否參與任何由我們舉辦的銷售，宣傳，推廣活動或項目；

c. 核實閣下身份；

d. 使用需要登錄或身份驗證的部分服務；

e. 從本公司發送或發佈消息或內容；

f. 處理我們服務中涉及的商品訂單接收、配送、退貨、退款等訂單處理業務；

g. 會員管理系統，或其他任何由我們單獨舉辦或與我們的聯屬公司或夥伴合辦的銷售，宣傳，推廣之活動或項目的管理，運作及維修保養；及

h. 進行與我們付費服務相關的計費處理或支付等操作。

分析本公司獲取的個人資料，以瞭解閣下的興趣、偏好等，並用於改進我們的服務及探討新服務等。這包括：

a. 創建與閣下使用本服務使用相關的統計信息或模型，以改進我們的服務；

b. 分析閣下的屬性信息、我們的服務的使用情況、本公司或合作夥伴投放的廣告的流覽量或點擊量等；

c. 在根據閣下在我們的服務中發佈的投稿等輸入信息生成文章等內容的服務中，開發及改進用於生成新資訊或內容（文章、圖像等）的模型；

d. 掌握我們的服務及合作夥伴提供的商品、服務的使用情況，以提升我們的服務及合作夥伴提供的商品、服務品質，並提供更符合用戶興趣及需求的商品、服務。

這包括：

a. 通過電子郵件雜誌、直郵（DM）（包括各種社交媒體平台發送的）及各種通知等方式提供與我們服務相關的信息；

b. 基於閣下的性別、購買記錄、屬性信息、終端信息、位置信息、行為記錄等，通過電子郵件雜誌、直郵（DM）（包括各種社交媒體平台發送的）及各種通知等方式，提供適合用戶的資訊，例如，如第 5 段所載，廣告、內容及商品推薦或文章（包括合作夥伴提供的商品、服務相關信息）；

c. 與我們的聯屬公司或夥伴合辦銷售，宣傳及推廣項目，包括向你發出相關的銷售，宣傳及推廣物品及活動資訊；及

d. 將用戶在我們服務中發佈的投稿等信息輸入到自動生成文章等的服務中（生成式人工智能），生成新的內容（文章、圖像等），並發佈該生成內容。

這包括：

a. 在收到閣下諮詢時，通過對比閣下所提供的資料和閣下的註冊資料，以確認閣下身份；

b. 在收到用戶關於使用本服務時遇到的問題的諮詢時，對相關問題進行調查、考慮應對措施並實施；及

c. 為支持閣下使用我們的服務等目的，根據輸入內容生成適當的文字或圖像等。

這包括：

a. 在閣下通過本服務購買商品時，根據購買金額授予積分；及

b. 於我們任何銷售，宣傳及推廣活動或項目中向閣下提供獎賞，生日推廣，贈券或服務。

這包括：

a. 發現違反服務條款的用戶並通知該用戶；

b. 監控、確認舉報內容或違法投稿等，分析舉報內容或違法投稿等以開發不正當使用防止工具；

c. 調查、檢測、預防利用我們的服務進行欺詐、非法訪問等不正當行為；

d. 當用戶在本服務中購買商品時，為防止不正當購買，分析用戶相關資訊（本服務使用記錄、支付信息等），並將該分析結果提供給第三方。

a. processing your application for membership;

b. verifying your eligibility to join as member of the @cosme membership program provided by ISRHK or participate in any programs run by us in sales, marketing, promotional activities or events;

c. verifying your identity;

d. logging in and using certain services that require identity verification;

e. sending and posting messages and content from us;

f. receiving and fulfilling orders, shipping, returns, refunds, and other order-related tasks for products in relation to our services;

g. managing, operating and maintaining our membership management system or any programs run by us alone or jointly with our Affiliates or business partners in any sales, marketing, promotional activities or events; and

h. billing and payment processing in relation to our paid services.

a. creating statistics and models related to your use of our services in order to improve our services;

b. analyzing your attribute information, usage of our services, and the number of views and clicks on advertisements distributed by us or our partners;

c. developing and improving models to generate new information and content (such as text and images) in services that generate text based on input information such as posts made by you on our services;

d. understanding the usage status of our services and the products and services provided by our partners, and improving the quality of our services and the products and services provided by our partners, as well as providing products and services that better suit the interests and needs of users.

a. providing information such as email newsletters, direct mail (including via various social media platforms), and various announcements related to our services;

b. providing information tailored to users, such as advertisements, content, and recommendations for products or articles (including information about products and services provided by partners) as listed in Paragraph 5, based on your gender, purchase history, attribute information, device information, location information, and behaviour history, through email newsletters, direct mail (including via various social media platforms), and various announcements;

c. conducting joint sales, marketing or promotional events with our Affiliates or business partners, including sending sales, marketing and promotional materials, and event information; and

d. inputting information such as posts made by users on our services into a service that automatically generates text, etc. (generative AI), generating new content (text, images, etc.), and disseminating such generated content.

a. when receiving inquiries from you, verifying your identity by comparing the information provided to your registration information;

b. when receiving inquiries regarding issues arising from the use of our services, investigating and addressing such issues; and

c. generating appropriate text or images based on the content entered for the purposes of supporting your use of our services.

a. granting points to you based on the purchase amount when you purchase products through our services; and

b. providing you with rewards, birthday promotions, vouchers or services under any of our sales, marketing, promotional activities or events.

a. identifying users who violate our terms of use and notifying them;

b. monitoring and confirming reports and illegal posts, analyzing such reports and illegal posts, and developing tools to prevent unauthorized use;

c. investigating, detecting, and preventing fraudulent activities such as fraud or unauthorized access that exploit our services;

d. analyzing information related to users (such as usage history of this service or payment information) when users purchase products through this service to prevent unauthorized purchases, and providing the analysis results and estimates to third parties.